AE Network Growth

AE Peer Group:
Digital Marketing

Data-driven marketing and automation – efficient, personalized, successful.

Deutsch

The marketing landscape is changing rapidly: data-driven approaches, personalized customer engagement, and efficient processes are crucial for success in an increasingly competitive environment. Automation offers the opportunity to minimize repetitive tasks while maximizing ROI. Companies face the challenge of effectively integrating modern tools and technologies and utilizing them sustainably.

This AE Peer Group is aimed at executives and experts with responsibility in the fields of digital marketing and automation, particularly:

• CMO
  
• Digital Marketing Manager
  
• CRM Manager
  
• Performance Marketing Specialists
  

In this AE Peer Group, we address practical and future-oriented issues such as:

• Personalized customer engagement: Using data and AI for targeted targeting.
• Marketing automation tools: selection, implementation, and optimization.
• Data analysis and performance tracking: understanding KPIs and improving them in a targeted manner.
• CRM integration: Seamless connection of sales, marketing, and customer service.
  
• Customer Journey Management: Analyse und Optimierung von Berührungspunkten.
  
• Multichannel campaigns: Successful strategies for various channels.
• Use of AI and predictive analytics: Identifying and leveraging trends at an early stage.
  

The AE Peer Group does not follow the format of a traditional lecture or conference.

The focus is on:

• confidential exchange of experiences
• discussion of real-world challenges
• access to new perspectives and potential solutions
• building robust contacts with key decision-makers
• long-term development of a network based on trust

Participants benefit from insights into the strategies, experiences, and issues of other companies.

The AE Peer Group is designed as a long-term working group.

• Group size: 8 to 12 companies per group.
  This size facilitates in-depth discussions, personal relationships, and an exchange based on trust.
  
• Host Principle: The group follows a decentralized hosting model.
• Meetings are held at alternating locations:
  › at participating companies
  › at selected partner companies
  › at neutral, external venues
  The focus is not on a fixed event location, but rather on the exchange between participants within the specific corporate context.
  
• Formats:
  › In-person meetings
  › Online working sessions
  › Moderated roundtables
  › Exchange of experiences based on real-world cases
  › Optional Community Events as part of AE Life
  Face-to-face interaction forms the foundation for trust and lasting relationships. Digital formats complement collaboration between meetings.
  
• Organization:
  › Duration: 12 months
  › Option to extend
  › Collaborative planning of topics and schedule with participants
  › Continuous development of content
  
• Perspective:
  
  The AE Cybersecurity Peer Group is part of a long-term network dedicated to the exchange of ideas regarding cybersecurity, digital resilience, and information security. Each AE peer group deliberately comprises only a limited number of selected companies to foster a relationship of trust and facilitate in-depth, peer-level dialogue. Depending on demand, additional peer groups may be formed with distinct compositions and varying company profiles, areas of responsibility, or thematic focuses.

Participation requires membership in the AE Peers network.

Admission is granted exclusively:

• by invitation
• following a personal introduction
• upon agreement within the group

The number of participating companies per group is deliberately limited.

Information regarding terms and conditions will be provided during a personal discussion.