AE Network AI Transformation

AE Peer Group:
AI Sales & Marketing

Intelligent Technologies for Data-Driven Success in Sales and Marketing

Deutsch

The application of artificial intelligence is revolutionizing sales and marketing. Companies face the challenge of optimizing their processes, creating personalized customer experiences, and making data-driven decisions. AI enables organizations to target audiences with greater precision, qualify leads more efficiently, and craft a seamless customer journey. This AE Peer Group offers a platform for developing practical strategies and fully harnessing the potential of AI.

This AE Peer Group is aimed at executives and experts who wish to implement innovative approaches in sales and marketing - specifically:

• CMO
• Sales Director
• Marketing Manager
• Head of Digital Strategy
  

In this AE Peer Group, we address practical and forward-looking issues such as:

• AI-Powered Lead Scoring: Prioritizing Leads for Higher Close Rates
• Personalized Advertising and Content Strategies: Targeted Engagement through Data Analysis
• Chatbots and Automated Customer Communication: Increasing Efficiency in Customer Service
• Customer Journey Mapping through AI: Understanding and Optimizing the Customer Experience
  
• Predictive Analytics in Sales: Identifying Sales Forecasts and Market Trends Early On
  
• AI-Based Price Optimization: Dynamic Pricing Strategies for Competitive Advantage
• Data Ethics and Trust: Responsible Handling of Customer Data

• make better business decisions,
• gain new perspectives and practical solution approaches,
• transfer proven best practices to participants' own organizations,
• avoid common pitfalls, and
• take away concrete ideas for implementation within their own companies.

What do you gain from participating?

• Exchange on equal terms with selected decision-makers
• Confidential setting for strategic discussions
• Access to experiences from other companies
• New Perspectives on Current Challenges
• Insights from Experts and Practical Examples

The AE Peer Group is designed as a long-term working group.

• Group size: 8 to 12 companies per group.
  This size facilitates in-depth discussions, personal relationships, and an exchange based on trust.
  
• Host Principle: The group follows a decentralized hosting model.
  The venue is deliberately chosen to provide a setting for professional exchange. However, the decisive factor is not the location itself, but the opportunity to learn from one another and gain insights into the realities of different companies.
  
• Meetings: are held at alternating locations:
  › at participating companies
  › at selected partner companies
  › at neutral, external venues
  The focus is not on a fixed event location, but rather on the exchange between participants within the specific corporate context.
  
• Formats:
  › In-person meetings
  › Online working sessions
  › Moderated roundtables
  › Exchange of experiences based on real-world cases
  Face-to-face interaction forms the foundation for trust and lasting relationships. Digital formats complement collaboration between meetings.
  
• Organization:
  › Duration: 12 months
  › Option to extend
  › Collaborative planning of topics and schedule with participants
  › Continuous development of content
  
• Perspective:
  
  The AE Peer Group AI Sales & Marketing is part of a long-term Executive Peer System for the exchange of knowledge and experience in the AI-driven transformation of sales, marketing, and customer-centric business processes. Each AE Peer Group deliberately includes only a limited number of selected companies to enable confidential and intensive peer exchange among equals. Depending on demand, additional peer groups may be established with their own composition, company profiles, areas of responsibility, or thematic focus.

Participation requires membership in the AE Peers network.

Admission is granted exclusively:

• by invitation
• following a personal introduction
• upon agreement within the group

The number of participating companies per group is deliberately limited.

Information regarding terms and conditions will be provided during a personal discussion.